11 Tips and Tricks to Create Stunning Business Cards
A potential customer’s first interaction with your company is usually through their business card. You want to make sure they feel comfortable with you, and encourage them to learn more about what you do. A well-designed and easy to read card is the best way to accomplish this. These tips will help you create professional Stunning Business Cards that pack a punch.
Who, What, Where, Why Stunning Business Cards?
1) Although it may seem obvious, the most important (and most important!) thing to consider when designing your business card is your information. The information you wish to convey when designing your business cards is important. Your name, job title, and company name/logo should be clearly visible. You need to be careful about what contact information you include. It is important to find the right balance between giving enough contact details and making your card look messy. Our experience has shown that your website, email address, and phone number are crucial. You may need to remove an address from business cards if it is not practical.
Make it Readable
2) You may feel tempted to reduce the text size if you have a lot to show. Small text can sometimes look legible on screen but become illegible when printed. The rule of thumb is to not go below 8pt. Don’t forget the font! Keep it simple and professional.
QR codes
A QR Code is another way to save space on your business card. These codes are a great way to include a lot of information on your business card without making it appear cluttered. You can also create a link between your printed content and your online content by scanning the code. People will be automatically sent to your website after scanning the code. You don’t need to spend a lot of money to get technologically advanced. There are many QR code generators available online.
Are you looking for something bold or simple?
When used properly, bright colours can make a business card stand apart and be distinctive. Design and creative businesses often use this tactic to make their business cards stand out. But don’t underestimate simplicity’s power. A simple black-and-white design can be just as striking and memorable as a colorful card, and it can also be more stylish.
Embossing
5) You can emboss the words on a black and/or white card to avoid it looking dull. Embroidering adds style and elegance to business cards by creating a raised 3D effect.
The card is also more tactile when embossed. Research shows that people are more likely to recall your business if they engage with more than one sense.
Choose Your Colour
6) Keep your business cards in sync with your company branding. Use company colours if you have them. You don’t need to use a particular color scheme, but you can still make your cards as you wish. However, it is important to choose complementary colors – clashing colors can look unprofessional and tacky on business cards. You can use an online tool to match colours if you are unsure.
Visual Content
7) Pictures speak louder that words. This holds true for business cards. You will need to write content on one side, but you can save the other side for something visual. You could display a product image or other relevant information in the area. You can also put your logo on the back of each card. No matter what you do, make sure it isn’t blank. It’s common to believe that people don’t glance at business cards’ backs. Think about how many times you have received a business card and turned it over to verify.
Borders and Bleeds
8) Do not use borders on your card design. This is because printing is not always perfect. Due to the tiny movements of the printer, a perfectly symmetrical border may end up lopsided on your screen. For this reason, printers recommend leaving a 3mm Bleed around your card’s edges. This is an area that is the same colour as the background.
The Safe Area
9) Printers often specify a “safe zone” at the center of the card in addition to the bleed. To avoid any information being lost during printing, keep it in this area.
Thickness of Paper
Tend to consider the thickness of your business cards. Cards that are thicker feel more expensive, which can make your business appear more professional. Business cards printed on paper less than 300gsm can feel thin and tacky. Think of your business card like a handshake. Nobody likes a limp handshake so why would they want a limp card for their business?
Keep it simple
11) It is possible to be tempted by the unusual material you use for your business cards. This will be memorable, but it is important to consider the practicality and cost effectiveness of your chosen medium. Business cards often have additional information, such as the source of the card. This is more difficult for metal, wood, or meat.
Additional Resource:
https://www.freepik.com/free-photos-vectors/business-opportunity
https://www.bizbuysell.com/franchise-for-sale/business-opportunities-franchise/
https://www.imd.org/research-knowledge/articles/ideas-are-the-seeds-of-new-business-opportunity/